Growth,
without the guesswork.
Paid media strategy and fractional marketing leadership for ecommerce, fintech, and other businesses ready to scale.
Not sure where to start? Try the Free Paid Media Checklist
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20+ years in paid media and performance marketing
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Global teams across Europe, Americas, APAC and ANZ
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Ecommerce, FinTech, MedTech, Start-up sectors
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Advisory and fractional services
Most businesses spending serious money on paid media can't clearly answer what's actually driving growth.
The data is there. The dashboards are full. But the signal is buried under platform noise, agency reports that always look positive, and a team stretched too thin to ask the hard questions.
That's usually where I come in.
How I Work
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Clarity before activity. I identify what's actually driving growth — and what's just generating noise. Most businesses find 3–5 significant improvements within the first 30 days.
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Strategy your team can execute. Clear direction that works with your existing resources. No 40-page strategy decks that sit unread.
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Systems that scale. Measurement frameworks, bidding structures, and reporting that hold up as you grow — not just what works at your current spend level.
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Ongoing senior perspective. A senior brain challenging assumptions, holding partners accountable, and keeping growth focused on the metrics that actually matter to the business.
Who I Work With
I typically work with founders, CMOs, and leadership teams at businesses spending €50,000–€500,000/month on paid media — primarily in ecommerce and DTC, fintech, and other industries.
The common thread isn't sector or size. It's a specific situation: real budget, capable people, but no senior marketing lead who owns the "is this actually working?" conversation.
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Founder-led businesses scaling paid channels for the first time
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Scale-ups with in-house teams and agency partners but no marketing leadership
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Businesses questioning whether their current setup is as good as it could be
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Leadership teams preparing to significantly increase media investment
Three Ways To Work Together
Ongoing senior marketing leadership embedded in your business. Strategy, performance oversight, team and agency management — on a monthly retainer.
A structured expert review of your paid media setup — tracking, audiences, creative, budget, and measurement. Written report and 90-minute debrief. Delivered in two weeks.
A 20-point checklist to audit your own paid media performance. The same framework used with advisory clients — free, no sign-up required.
About Bekim
I've spent 20+ years leading paid media and performance marketing across global markets — ecommerce, fintech, MedTech, and everything in between.
Today I work independently, advising a small number of businesses and leadership teams each quarter. I take on work where I think I can make a real difference — and I'm honest when I can't.
Recent Posts
Ready To Talk?
Every engagement starts with a free 30-minute discovery call. No pitch — just an honest conversation about where you are, what's blocking growth, and whether working together makes sense.
If there's a fit, we define the scope together. If there isn't, I'll tell you that too.
Prefer to start yourself? Try the Free Paid Media Checklist