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16+ years in digital and performance marketing
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Global leadership across Europe and APAC
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Paid media, analytics, and growth strategy at scale
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Advisory and fractional support for growing teams
How I Work
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Clarity before activity
Identify what actually drives growth — and remove what’s simply noise.
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Strategy that can be executed
Clear direction your team or partners can realistically implement.
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Systems that scale
Thoughtful use of automation and AI to reduce manual work and improve follow-through.
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Ongoing perspective
Senior-level input to challenge assumptions and keep growth focused.
Who I Work With
I typically partner with:
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Founders and owner-led businesses
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Leadership teams in growing companies
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Businesses stuck between strategy and execution
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Teams overwhelmed by tools, channels, and decisions
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If growth feels complex, noisy, or inconsistent — this is usually where I help most.
Advisory
Senior marketing input without the cost or commitment of a full-time hire.
I work with leadership teams who need clarity, direction, and performance oversight — not more tools, noise, or activity.
Engagements are flexible and shaped around where you are and what’s needed next.
About
I’ve spent over 16 years leading paid media and performance teams across global markets, working at the intersection of strategy, execution, and scale.
Today, I advise growing businesses and leadership teams looking for clearer decisions and better outcomes from their marketing efforts.
Let's Start With a Conversation
Every engagement begins in the same way:
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Understanding your current situation
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Identifying where growth is blocked
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Deciding whether working together makes sense
If there’s a fit, we define the scope together.
If you’re looking for clarity, direction, and scalable digital growth — let’s connect.
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