Fractional Performance Marketing Lead
Senior marketing leadership, embedded in your business.
The Problem This Solves
You're past the scrappy startup phase. You're spending real money on marketing. But no one in your business owns the 'is this actually working?' conversation.
Your agency executes what they're briefed to execute. Your internal team is stretched. And you, as a founder or MD, are making marketing decisions based on gut feel and whatever dashboard you were last shown.
Sound familiar?
You're not sure if your agency is performing. Your CAC is creeping up but you don't know why. You've got data everywhere but no clear picture of what's driving growth. You're scaling spend without scaling confidence.
What a Fractional Performance Marketing Lead Does
I become your embedded senior marketing lead — part of your team, accountable for outcomes, but without the overhead of a full-time hire.
Paid Media Oversight
I review, challenge, and direct your paid media strategy across all channels. No more agency black boxes.
Growth Strategy
Monthly strategic input aligned to your commercial goals — not just campaign metrics.
Performance Measurement
I build or fix the measurement framework your business actually needs — blended CAC, payback period, channel attribution.
Channel & Platform Expansion
Where to go next: new channels, new markets, new audiences. Backed by data and tested carefully.
Team & Agency Management
I manage your marketing team, agency partners, and freelancers with clear briefs, structured reviews, and accountability.
Leadership Reporting
Clean, commercial reporting for founders, investors, or board — speaks the language of the business.
How It Works
1. Discovery Call (Free — 30 mins)
We talk about your current situation: team structure, channels, spend level, and biggest marketing challenges. I'll tell you honestly whether I think I can help.
2. Onboarding & Audit (Week 1–2)I spend the first two weeks getting under the bonnet — reviewing your accounts, your data, your team setup, and your current agency relationships. I come back with a clear picture and a prioritised action plan.
3. Monthly Rhythm
We establish a working cadence: weekly check-in, monthly strategy review, and async availability for questions, briefs, and quick decisions. I'm available when you need me.
4. Ongoing Iteration
Marketing is never done. Each quarter we review what's working, what's not, and where to double down. You get a senior brain on your business every single month.
What's Included
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4 x 60-minute strategy calls per month
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Async Slack or email access
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Monthly performance review and written recommendations
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Agency and team brief reviews
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Measurement framework setup or audit
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Quarterly strategic planning session
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Access to my frameworks, templates, and tools
Who This Is For
Right for you if...
You're a founder, CEO, or MD at a business spending €50K–€500K/month on paid marketing. You have some marketing resource (internal team, agency, or both) but no senior strategic lead. You're scaling and need someone to own the 'is this working?' conversation.
Not right for you if...
You're pre-revenue or very early stage. You need someone to run campaigns day-to-day (that's an executor, not an advisor). Or you're looking for a full-time hire — I can help you scope and recruit that role, but I'm not the right fit for it.
Frequently Asked Questions
Q: How many hours per month does this involve?
Typically 8–16 hours per month depending on the engagement scope. The value isn't in hours — it's in having the right thinking applied to your most important marketing decisions.
Q: Can you work with our existing agency?
Yes — in most cases I work alongside your existing agency partners, adding a layer of strategic oversight and holding them accountable to your business goals.
Q: What channels do you cover?
My core expertise is in paid media (Meta, Google, programmatic) and performance marketing strategy. I have experience with SEO, email, and CRM as supporting channels and can bring in specialists when needed.
Q: Do you sign NDAs?
Yes, always. I work across multiple clients in similar sectors and take confidentiality seriously.
Q: How quickly can you start?
Usually within 1–2 weeks of agreeing terms. I typically take on 3–4 clients per quarter, so availability varies.
Let’s Start With a Conversation
Every engagement begins the same way:
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Understanding your current situation
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Identifying where growth is blocked
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Deciding whether working together makes sense
If there’s a fit, we define the scope together.
If you’re looking for clarity, direction, and scalable digital growth — let’s connect.